You know when you go out to a nightclub and you’re walking down the dancefloor with your best friends and you feel like you’ve been hit in the stomach by the music?
If that was you, you’re not alone.
According to a new survey by Brand Analytics, a company that analyzes social media content, women in the US are spending more time on social media than men.
And this isn’t just because they’re more likely to engage with the brands and products they like on the platform.
The survey also found that women are spending an average of 10% more time than men on Instagram, Pinterest, and Snapchat, with the vast majority of those interactions happening in a single day.
“There’s definitely a gender gap in social media, and the women are consuming a lot of content,” Brand Analytics’ CEO, Kate Smith, told Mashable.
“It’s not just about being the most popular girl on Facebook or Instagram, but more specifically, it’s about being a woman on Twitter and Instagram and Snapchat.”
In a recent survey conducted by the Pew Research Center, just over one in four women aged 18 to 34 use social media sites.
This number jumped to one in five women aged 35 to 54, and rose again to one-third of women aged 55 and over.
Women have also increasingly turned to Instagram, Twitter, and YouTube to communicate and interact with their friends.
These platforms are increasingly filled with content that’s geared toward women, and they’re becoming more important in a post-feminist society.
According to Smith, one of the biggest differences between men and women on social platforms is that the gender gap on social networks is “very small.”
“I think one of our biggest challenges is that social media is a place for us to share ideas, and if we don’t have a good reason why we’re doing it, we can end up feeling like we’re not good enough,” she said.
But despite the fact that social networks have opened up to women, there’s still a stigma attached to them, Smith said.
“There’s this kind of image that women who are in the industry are either too young or too old.
They’re either too busy, they’re too lazy, they can’t get a job, or they’re the only ones with jobs.”
Social media can be a place where women can connect with each other, but it can also feel like a “safer space” to be alone.
Smith said she thinks this stigma could be why more women are finding success in the social media space.
“When women are creating a video, they may be more aware of their own experience and how to handle that,” she explained.
“If they’re a woman, they might be less comfortable because they’ve had a lot more social media experience.”
When we’re in the office, we don`t really think about social media.
We just think about our work, and we’re like, “How are we going to work?”
“But the more you interact with people, the more they will open up to you and become friends with you.
And that’s really important.”
As for what you should look for when buying a dress, Smith pointed to the “classic” dresses as a way to keep your feminine style.
“The classic is really good.
You can get a very traditional look, and that’s the only one that’s going to suit your body type,” she added.
“I think it’s really nice to get a dress that you’re going to wear all the time.”