By Tina Nguyen, CNNMoney editor-at-largeAhead of the presidential election, many women were choosing to donate their cash to the political campaigns of their preferred candidates instead of spending their own money on cosmetics.
Now, many of the same companies are giving back to their female customers.
Bonafide, the cosmetics company founded by actress Bette Davis, is donating a portion of sales to a nonprofit dedicated to promoting gender equality in the beauty industry.
Bonacide is one of the first companies to announce its donation to the Clinton Foundation, which has helped more than 700,000 women in the United States and around the world.
Bonakist is another company that has pledged to donate 100% of sales from its 2016 Cosmetics for All campaign to the foundation.
Bonacide will also donate $100,000 in the first year of the foundation’s work, and a further $100 million over the next 10 years.
It’s not clear how much of the proceeds will be used for the foundation, but Clinton’s team says that, unlike the foundation itself, Bonacides goal is to increase equality in beauty products.
“The foundation’s commitment to women and girls is what makes our products unique and it’s what we’re committed to,” said Linda Hargrove, Bonafide’s president and CEO.
“It is our goal to help women and their families thrive, and we’re proud to support the Clinton foundation as it strives to help more women around the globe.”
Bonacides products range from the basics, such as foundations and eyeliners, to the more sophisticated, like lipstick and lip glosses.
Bonafides products are sold at more than 2,000 stores in 36 countries.