The feminine hygiene products that are designed for women are more feminine than those that are aimed at men, says Aja De la Vega, a consultant and product manager at the brand’s cosmetics division.And that makes sense.“I think there are so many ways to express femininity, whether it’s in products or in packaging,” she says.De […]
Tag: unilever feminine products
How to make feminine products companies like Unilever a model for the feminine movement
A few years ago, the founders of a company called Unileve were at a conference when a journalist asked them how they would market their feminine products.Unilevel had been one of the first companies to make and market feminine products, but when it was founded in 1998 it wasn’t a household name.It was, in part, […]
