A gender-neutral, feminine cosmetics and beauty products brand has launched a crowdfunding campaign to help women get the gift of buying feminine products.
The crowdfunding campaign has raised more than $20,000 so far, with a target of $25,000.
The campaign is a joint effort between the company and the company that runs the gender-positive organisation Women’s Aid, the BBC reports.
The company, Fembotics, launched the campaign in order to help provide more funding to women who have struggled with financial security in their personal lives.
The aim of the campaign is to raise money to fund Fembotic’s marketing and support of its products, including a women’s beauty box.
The box will feature a range of feminine cosmetics, and Fembot’s founder, Emily Huggins, said that she wanted to give women “a little more choice in how they buy”.
“For many of us, our finances are a constant struggle, and we need a little bit of help,” Ms Huggens said.
“We want Fembotices to be able to give you that choice, and to help you with that decision making.”
The company also said that it wanted to ensure that its products are “a true reflection of the individual’s gender”.
The crowdfunding effort, called Fembotica, was launched earlier this month and has already raised more $5,500 in pledges.
The fundraising campaign will launch on September 30.
Ms Hoggins said that Femboticity had received a number of compliments on the campaign, and said that the company had been approached by a number companies interested in funding the campaign.
“There are lots of things we are looking at in the marketplace, and I’m excited to be part of the list,” she said.
The cosmetics and perfume company is also working on a range for women to try, and a website is also being launched to promote the product.
The website will also allow women to enter their information and personal details to win a prize.
“Our goal is to create a safe space for all of us who have experienced financial insecurity to find something that will help us feel more confident about our finances and to have more control over our finances,” Ms Muggins said.
Femboticas products include a range that are made of recycled and sustainable materials.
“Each Fembot has a unique scent, texture and fragrance that is truly personal to each person,” the company said in a statement.
“This makes Fembotias products a little more wearable and feminine, but more so than a traditional perfume, because we do not feel that a perfume or a lipstick is really meant for us,” Ms Hagins said in an interview with the BBC.